<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Despin Marketing]]></title><description><![CDATA[Despin Marketing helps growing B2B companies cut through the noise and point their commercial strategy at what matters. No spin. Just direction.]]></description><link>https://www.despinmarketing.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 02 Oct 2026 03:02:07 GMT</lastBuildDate><atom:link href="https://www.despinmarketing.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Buyer Enablement Defeats the B2B Spaghetti Monster]]></title><description><![CDATA[B2B Buying is not a linear process. Buyer Enablement helps you make it easy on customers to get past the option to do nothing.]]></description><link>https://www.despinmarketing.co/post/mid-century-space-age-illustrationflat-editorial-illustrationinspired-by-vintage-science-magazine-co</link><guid isPermaLink="false">93e45284-1cb2-4d2d-9cca-edbc37b26d0a</guid><pubDate>Thu, 01 Oct 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_d098441056ec4d9cabbd4f4e56c7fc99~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[How Great Development Creates More Leaders + Free Development Template]]></title><description><![CDATA[These four easy steps and free template provide leaders an easy framework to intentionally develop their teams.]]></description><link>https://www.despinmarketing.co/post/4-easy-steps-to-creating-a-development-path</link><guid isPermaLink="false">abd39e9e-3578-4819-8699-10e83d6ed556</guid><pubDate>Thu, 17 Sep 2026 17:27:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_f80eb2df3c20445b8ff3f0125be49d63~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Stop Talking About You | Why B2B Marketers Must Master Audience-Centric Communication]]></title><description><![CDATA[Stop leading with what you built, and start leading with what it does for the person in front of you. ]]></description><link>https://www.despinmarketing.co/post/stop-talking-about-you-why-b2b-marketers-must-master-audience-centric-communication</link><guid isPermaLink="false">c213472a-8ca6-4c64-ad4b-e753c1cd9f5a</guid><pubDate>Wed, 09 Sep 2026 16:54:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_adb4b5bc28a241a08fba4782a24babb9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Any Marketer, Any Industry]]></title><description><![CDATA[It's a marketer's job to learn their industry. This guide shows how marketers can learn new industries and apply their expertise anywhere.]]></description><link>https://www.despinmarketing.co/post/any-marketer-any-industry</link><guid isPermaLink="false">ddf3db9d-f230-462b-9241-0cd747514de3</guid><pubDate>Mon, 31 Aug 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_d9a32c89d9784dd1aa66f823e0d82aaf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[My Mount Rushmore of Leadership]]></title><description><![CDATA[Who inspires and challenges you to be a better leader?]]></description><link>https://www.despinmarketing.co/post/my-mount-rushmore-of-leadership</link><guid isPermaLink="false">e12746aa-807a-40e8-836b-6bee232e56b8</guid><pubDate>Tue, 04 Aug 2026 16:48:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_2677690467f645058f3b40c20cc7d74c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Seeing Your Slice of the Revenue Pie]]></title><description><![CDATA[Make the case for marketing's impact on revenue.]]></description><link>https://www.despinmarketing.co/post/seeing-marketings-slice-of-the-revenue-pie</link><guid isPermaLink="false">1471381f-b701-44c9-842d-f81c7b482415</guid><pubDate>Wed, 01 Jul 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_1cbdfbae625a4813aa0111f86640e95e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Avoid Death By PowerPoint]]></title><description><![CDATA[10 ways to ensure your audience is on the edge of their seats during your next presentation.]]></description><link>https://www.despinmarketing.co/post/avoid-death-by-powerpoint</link><guid isPermaLink="false">316a407f-5a34-4d40-b00a-0350011b22b3</guid><pubDate>Sat, 23 Sep 2023 19:41:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_11210a38d0e545b890fce8893b1b53ec~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[6 Pillars of Ethical Marketing]]></title><description><![CDATA[Making ethical marketing choices builds customer trust and helps you sleep at night.]]></description><link>https://www.despinmarketing.co/post/ethical-marketing-matters</link><guid isPermaLink="false">a187e6c6-7a1c-4da2-9be5-5f80fadafe99</guid><pubDate>Sun, 17 Sep 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_ce1e0f2a0b204c47b12000453b269570~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[The Equation for Powerful Praise]]></title><description><![CDATA[Powerful praise motivates teams but needs to be done right. This equation helps praise be heard by the teams receiving it.]]></description><link>https://www.despinmarketing.co/post/the-equation-for-powerful-praise</link><guid isPermaLink="false">99ece67f-71cc-43e0-9ae8-e952ec2fc624</guid><pubDate>Thu, 31 Aug 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_08abf0b4eb0b4de89aca5c71f53bd928~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Quick Guide to Building Brand Awareness]]></title><description><![CDATA[10 fantastic ways to build brand awareness.]]></description><link>https://www.despinmarketing.co/post/quick-guide-to</link><guid isPermaLink="false">66004012-c28b-40ea-b729-b9e1c37f5a4f</guid><pubDate>Sat, 19 Aug 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_722cf174344a4a43b5d3bef4052e439e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[How Spinach Can Build Candor]]></title><description><![CDATA[If you care deeply for those you lead, you'll have the courage to challenge directly.  ]]></description><link>https://www.despinmarketing.co/post/how-spinach-can-build-candor</link><guid isPermaLink="false">b9b0151b-10b5-46c3-823b-a0b27f706a03</guid><pubDate>Mon, 07 Aug 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_d728996416e74a888d8bd0c98647a886~mv2.png/v1/fit/w_1000,h_831,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[The Missing Link Between Marketing and Results]]></title><description><![CDATA[Learn how Return On Objective (ROO) plans help marketers link their activities to company growth. ]]></description><link>https://www.despinmarketing.co/post/the-missing-link-between-marketing-and-results</link><guid isPermaLink="false">258906c7-fba5-4ebb-9220-efa99df79496</guid><pubDate>Sun, 23 Jul 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_0fbd14c86085425f94092f635e13af54~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Brandstorming: 5-Steps to Memorable Trademarks]]></title><description><![CDATA[Coming up with a brand name is tough. Brandstorming helps you create brands you can be proud of and defend.]]></description><link>https://www.despinmarketing.co/post/brandstorming-5-steps-to-memorable-trademarks</link><guid isPermaLink="false">30cd8c8d-577e-40cf-83c2-693a9cc6eeb0</guid><pubDate>Sun, 21 May 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_034fe50eb8cb47f7a95c7ee5ae23f2b6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[Four Questions to Decide If You Need a Trademark]]></title><description><![CDATA[Not everything needs a trademark.  This easy guide provides a few key quesitons to decide if your brand is ready to protect a trademark.]]></description><link>https://www.despinmarketing.co/post/four-quesitons-to-decide-if-you-need-a-trademark</link><guid isPermaLink="false">dfaa964a-3402-4646-ad47-f21fda91b447</guid><pubDate>Sat, 13 May 2023 14:23:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_81a79bb1ce6548cdb56b6bf26db6d6e4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[5 Changes Impacting B2B Marketing Strategy]]></title><description><![CDATA[Buyer behavior is changing, and it poses new and exciting challenges for B2B marketers.  We break down some of the top changes and how to solve the problems they bring up in achieving growth.]]></description><link>https://www.despinmarketing.co/post/5-changes-impacting-b2b-marketing-strategy</link><guid isPermaLink="false">3af41a25-b32a-4835-83ad-6acedf014a92</guid><pubDate>Sat, 13 May 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_7c49f0ce0e3c45a6a6c1affd36c57e3b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item><item><title><![CDATA[5 Ways to Turn College Experience Into An Offer]]></title><description><![CDATA[Utilize these tips to position your college experience into accomplishments that land with employers.]]></description><link>https://www.despinmarketing.co/post/5-ways-to-turn-college-experience-into-an-offer</link><guid isPermaLink="false">30bbd7cf-6c7a-429e-894c-22b80d4afa22</guid><pubDate>Sat, 29 Apr 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/eebfdc_1865f3eee3f44062989713a05328fbb6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Spencer</dc:creator></item></channel></rss>